Search Engine Optimization or SEO is necessary to get people to your website organically from the search engine results pages or SERPs. With a good SEO strategy, it doesn’t mean first page rankings or how you’re performing in a keyword report because it doesn’t take into account the many benefits SEO has for your website and your business. So, how will you know that your Toronto SEO agency is delivering results? Here are the ways to determine it.

Because the purpose of your SEO is to make your website discoverable for people searching for your products and services, then one of the easiest ways to measure success is to see the increase in website visits. More website visits mean that more people are finding your website, and it means your SEO is doing something right.

Good SEO is about so much more than how you appear on SERPs, it is also about improving your overall web presence and structure of your website for both the search engines and users. Managed local listings, a mobile-friendly and user-friendly website, and relevant content throughout your website and structure of your site play into your SEO. This can benefit your business in a lot of ways, for example, you could see website visitors spending more time on your site rather than navigating through multiple pages. It means that your content is engaging and compelling. You can also see more visits from mobile, meaning visitors are finding your site on mobile search and can easily discover the information they need.

One thing that can be difficult for local businesses running SEO on their own or with a vendor is understanding reporting. If you are trying to do SEO on your own, you don’t have a lot of reporting options to rely on. Some SEO companies may also send you reports that look like a mess. But with a good SEO company like Above the Fold Media, they can show you clear reporting and explain exactly if your campaign is going to be more successful for you in the long run. A good SEO company also uses reputable tools to measure traffic, engagement, and visibility showing growth over time.

The most important thing to remember about SEO is the long-term strategy. To be truly successful, you have to commit to making necessary changes and tracking progress as it happens. You can’t take shortcuts, and any company that promises you quick fixes and automatic top spots on Google may be employing black hat tactics that will only hurt your site in the long run.

Getting an SEO expert to help you with ranking up in search engines is a good choice, but you should also make sure that they deliver results or you’re wasting your money on nothing. If you have a hard time finding experts, you can learn more here.